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Vidushi Duggal

A designer by education, Vidushi Duggal has always been a writer at heart. She is a voracious reader and began her professional writing journey as a freelance writer in 2014.

At the age of 22, she established her company Power of Pen which specialises in providing writing services, right from blogging to assisting people to authoring books. Having worked with clients from 15 different industries, she strongly believes in the power of words and the storm of change they can bring to an individual, an organization and to the worlds.

Content Wise is your ready reckoner to come up with a relevant strategy for your content marketing requirements and exploring the many nuances of this industry in the 21st century. From understanding what your target audience wants, how you should get going about it and evaluating the pros and cons of the most popular collaterals and channels, Vidushi Duggal takes you on a dynamic and informative journey to show you how relevant content marketing can help in establishing a strong brand name for yourself.

The Special Section of this book includes a detailed description of online tools and how to use them, allowing you to create quality content that will generate qualified leads for your business.

Foreword